The Business Innovator

This woman in commercial real estate thrives at the intersection of strategy, technology, and design. She’s not just closing deals—she’s redefining what’s possible in the built environment. With a bold mindset and a passion for progress, she champions forward-thinking developments, leverages data to drive decisions, and embraces innovation to create lasting value. Whether leading a startup or shaking up legacy systems, she’s building the future of CRE—one transformative project at a time.

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10:00 AM - 11:00 AM | CRE State of the Industry Panel

GlobeSt. once again welcomes back top female executives from every link in the CRE value chain to discuss the current state of the CRE market, examine transactional shifts, and break down key trends from capital resources to development, to property management. This can't-miss opening session will provide attendees with a robust look at the CRE landscape from top to bottom.

Julie Baird, President, First American Exchange Company - First American Exchange Company
Maria Barry, National Executive, Community Development Banking - Bank of America
Michelle McAtee, Partner & Co-Chair, Real Estate Transactions Practice - Jenner & Block LLP

11:30 AM - 12:15 PM | AI Literacy 101: Practical Applications, Governance and Beyond

As artificial intelligence continues to transform industries, gaining a foundational understanding of AI is essential for professionals in CRE. This session is designed to equip you with the knowledge and skills to navigate the AI landscape with confidence, from practical applications to understanding the governance frameworks that shape its development and use. You'll explore key AI concepts, demystify common misconceptions, and learn how AI can be applied in everyday business scenarios to drive innovation, efficiency, and growth. We will also dive into the ethical and governance considerations surrounding AI, helping you understand the importance of responsible AI practices, data privacy, and compliance.

Marissa Limsiaco, Co-Founder - Otso
Courtney Ettus, Founder & CEO - Brand & Build Group
Emily Wood, Vice President - Revere CRE

12:15 PM - 1:00 PM | Life Cycle of a Lead: Building an Indestructible Pipeline

Building a reliable, consistent client pipeline is the foundation of sustained business growth in CRE. In this session, speakers explore the complete life cycle of a lead - from initial prospecting to closing the deal - and provide actionable strategies for nurturing and converting leads at every stage. You'll learn how to identify high-quality leads, create targeted outreach strategies, and effectively engage potential clients to build trust and drive long-term relationships. We'll also cover key tactics for maintaining momentum, from lead qualification and follow-up best practices to streamlining your sales processes and measuring success.This session will equip you with the tools to create a robust, scalable pipeline that consistently delivers results.

Kristin Geenty, President - The Geenty Group, Realtors
Corina Irvin, Principal & Founder - Peninsula Commercial Real Estate Group
Marcy Moneypenny, Principal, Managing Director - Denver - Avison Young