Renting an apartment is no longer chiefly a transactional act, and has moved beyond just supplying a list of amenities to a prospective renter. Multifamily operators have had to reconfigure their internal culture and marketing strategies to instill more of an emotional component to attract renters. Additionally, the industry is verging on new frontiers in marketing strategies and technologies, including the deft adaptation of social media, not to mention VR and drones. This workshop will dive into how you can align your internal organization and utilize innovative strategies and technologies to acquire and maintain occupants.    

 

Presenters:

Roger Sanchez, Founding Partner, Uncomn Projects

Kenya Williams, Managing Partner, Uncomn Projects