Name
From Gen Z to Baby Boomers—How to Create a Real Estate Marketing Strategy that Is Generationally Inclusive
Date & Time
Monday, October 24, 2022, 3:15 PM - 3:55 PM
Troy Benson
Description

In this fireside chat, GlobeSt interviews Nicole Jones, Senior Vice President of Marketing and Communications for Veris Residential and Troy Benson, CEO & Principal of QuallsBenson, about the creative and strategic process behind the newly launched Veris Residential brand. This presentation discusses their process of going beyond generational demographics to get to the psychographics that will define a brand that can attract like-minded individuals of all ages who will become part of a property’s community. They delve into the difficult questions brands must address to discover what they can commit to when creating an authentic brand promise that ultimately will become the DNA for all communications for the brand, and how to then build on the expression of that promise when marketing to property communities.