Prior to founding RCKRBX™, Michael Broder served as president and chief executive officer of Brightline Strategies from January 1999 to May 2022 when the Company was absorbed into RCKRBX™ as its bespoke research and advisory services provider. Prior to Brightline Strategies, Michael served as campaign strategist and media consultant to several gubernatorial, senatorial, and congressional candidates throughout the Northeast and Mid-Atlantic regions during the 1994, 1996 and 1998 election cycles. Additionally, Michael worked with Michael Deaver (former Deputy Chief of Staff to President Reagan) at Edelman Public Relations and served in the Office of Political Affairs in the first Bush Administration.

Michael’s work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University’s undergraduate School of Political Communications and the Graduate School of Political Management. He holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law.