Successfully scaling companies through behind-the-scenes efforts, commercial real estate’s marketing and communications professionals continually drive the industry’s success.
These individuals and teams act on behalf of industry firms through in-house or third-party marketing; often establishing a cohesive voice for companies to thrive and executing proven results by utilizing innovative communication strategies, deep client relationships, strategic planning, diligent research and consistent branding.
Guiding companies through website relaunches, rebranding campaigns, digital media initiatives, online programming, market research, experiential marketing, client events and more, these professionals establish notable presence and generate renowned reputations for brands within commercial real estate through their deep understanding of the marketplace.
Responsible for offering timely responses and thoughtful solutions in relation to companies’ current standings and recent actions, these professionals are now additionally handling new, unprecedented challenges in the wake of the on-going COVID-19 pandemic. Sensibly positioning firms to steadily execute deals, CRE’s marketing and communications professionals are striving to ensure that the industry remains prosperous.
With such persistent endeavors in mind, GlobeSt. Real Estate Forum is looking to shine a spotlight on the professionals who help to continually shape and drive the commercial real estate industry through marketing and communications. Our Influencers in CRE Marketing and Communication series will profile not only the pioneers who have made an impact with their individual efforts, but also teams and entire organizations who have become crucial to the industry.
The power of influence is vast, and influencers yield such clout that they are able to effect change through direct and, more often than not, indirect action. These are the individuals, teams and companies that have had a recognizable and significant impact on the business. Be it through their contributions to the industry, the countless successes they’ve racked up in completing deals, or the innovations and best practices they’ve introduced to the business, these are Commercial Real Estate’s Influencers in Marketing and Communications.