Full Name
Laura Gonzales
Job Title
Regional Managing Director
Franklin Street
Speaker Bio
Laura has worked in Commercial Real Estate Lending/Capital Markets for over twenty years in the State of Florida. She has a diverse background with extensive experience in all types of commercial lending from non-profits to for-profit business and investment loans. She does all types of lending including construction, bridge and stabilized commercial real estate lending. Laura made the transition from Lender to Brokerage as the Director of Capital Markets in December 2019 and was recently promoted to Regional Managing Director of the Jacksonville full-service brokerage team in July 2021. She is focused on growing the local team as well as placing debt and equity origination for the Capital Markets group.

Ms. Gonzales has her Bachelors in Finance and Management from Florida State University and has her Master of Business Administration (M.B.A.) from University of North Florida.

Laura is an active in the industry as a member of ULI, CREW, ICSC and NAIOP. She is the past NEFL Chair of Sponsorship (2018-2021), past Chair of Membership (2016-2017) and a member of several committees including Affordable Housing, Diversity Equity and Inclusion and Urban Plan. Laura is a Past President for CREW Jacksonville and continues to serve on a variety of committees. Laura is on the Board of Directors as the Treasurer of NAIOP. She also is mentor for ICSC, NAIOP and ULI.

Laura is active in the community. She completed Leadership Jacksonville's 2018 Class and is now serving on the Leadership Jacksonville Development Team for LJ Class 2021. Laura is currently on Friends for PACE after serving on the PACE Center for Girls Jacksonville Board for 9 years including a Past Chair.

Laura has been recognized for several awards including ULI “Member of the Year” 2016, CREW Jacksonville chapter’s “Member to Member Award” in 2020, “Top Earner” for Franklin Street Jacksonville 2020 during my first year of working at the company; NAIOP North Florida “Distinguished Service Award,” in 2020; Connect Media’s “Women in Real Estate” Awards in 2020. Globe Street/Real Estate Forum’s “Women of Influence” Awards in 2021 and Jacksonville Business Journal “Women of Influence for 2021”.

Laura lives in Saint Johns, Florida with her husband, Brad Gonzales, a DBA (database administrator) for Ascentis and their three kids, Aubrey, Brooke and Alex.
Laura Gonzales